Rising middle-class people has led to mushrooming business opportunities in lifestyle industry. One of the characteristics of the middle-class people is that they have shifted from good consumption to leisure economy. Lifestyle industry includes businesses on food and drink, wellness, cinema, e-commerce and fashion. According to McKinsey, by 2030 Indonesia will see additional 90 million customers with considerable spending power. Indonesia is predicted to enjoy economic growth, making the country more attractive for investors.